I'm not surprised. Kinda harshes my buzz

I work a couple of blocks from Equinox SF (in the old Pacific Stock Exchange building). It's a beautiful facility (Diablo 3 Gold).

It's also pretty wicked expensive (LA Fitness and the Olympic Club are the only more expensive clubs I'm aware of). I strongly suspect it plays into the social angle, and frankly, that's not what I go to a gym for.

The equipment is shinier, but less useful, than what I've got at World Gym. And I'll take our mix of cops, kids, working stiffs, dot-com weanies, and just folks, over the Ken and Barbie scene.

The biggest problem that the article highlights is how money and efficacy (at least at face value of providing fitness) are strongly at odds in much of the fitness industry -- not just the high end, but chains such as Planet Fitness, 24h, Crunch, Club One, and the rest. There are a few places you can go to get a serious (Diablo 3 Gold), hard-core workout in, but they're very much off the beaten path for the most part.

C'est la vie.

I'd also be unsurprised if Ms. Kosoy isn't employed elsewhere (or nowhere) in the near future.